
Private label
When developing Private Label programs we have to make sure they make sense for all parties. This is a simple statement but extremely hard to accomplish, especially in today’s environment.
We are experts in making sure this happens and all involved have a healthy, profitable and market competitive program.
We are trusted to represent numerous principals in this competitive arena, we are very lucky to have them follow us in our new territories as we keep expanding.

Branded
When we represent a Principal, we act as Brand Managers. The Brand Management role is essential for the Disruption factor to work.
Frezh Team’s main responsibility is to assure Principals its brand and strategies will be implemented.
We have to choose a side in every transaction, and we represent the manufacturer openly.
At the same time, we succeed by respecting and ensuring our customers equal and maximum support. They are our lifeline!
Frezh Team...
Is a company created to fill a specialized need in the market. We utilize a different approach to business decisions.
We believe in data and in the use of technology. We believe in sharing information for the benefit of the customer.
We adapt to the customer’s needs while leveraging resources. We believe in creative approaches to finding solutions for our Principals
Locate us at
We have a specialist near you
Miguel De la Torre
Corporate Office-Houston, TX
- miguel@frezhteam.com
- 713-842-0341
Fernando Sobrino
Southeast Region-Atlanta, GA
- fernando@frezhteam.com
- 770-256-7862
Raul Castro
Southwest Region-Dallas, TX
- raul@frezhteam.com
- 469-374-1399