About Frezh Team
We are a company specializing in the Hispanic Food and Beverage industry.

About Us

We focus mainly on Private Label programs and we also represent mainstream brands in select territories.  We are experts in the Perishables/Refrigerated areas of the trade, but also have developed strong programs in Center Store/Grocery.

Our Services

Private label

When developing Private Label programs we have to make sure they make sense for all parties
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Branded

The Brand Management role is essential for the Disruption factor to work.
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Our staff

Miguel De la Torre

Miguel De la Torre has been involved in the Hispanic Food Industry since 1994.  His background includes Foodservice, Institutional Sales, Wholesale, Distribution, Warehouse programs and DSD on a National basis and with particular emphasis in Texas and the Southwest. Expert in Hispanic Dairy/Deli and Grocery items from the United States, Mexico, Central America, Asia and Europe

  • miguel@frezhteam.com
  • Corporate Office-Houston, TX
  • 713-842-0341

Fernando Sobrino

Fernando has been present in the Hispanic Food Industry since 2003. His background includes Business Development, Purchasing, Distributors Sales and DSD Sales with great emphasis in the Southeast and Northeast areas of the country.  Extensive experience in dealing with Wholesalers and Distributors in all areas of the market and great expertise in developing successful programs in the Perishables industry.

  • fernando@frezhteam.com
  • Southeast Region-Atlanta, GA
  • 770-256-7862

Raul Castro

Raul has been present in the Hispanic food industry since 2002. His background includes, the development of new markets, vast experience in wholesale, Distributor and DSD Sales in the Southwest Markets. Great expertise in developing new brands including grocery, frozen and dairy/deli items from Latin America with great emphasis in the Central American clientele.

  • raul@frezhteam.com
  • Southwest Region-Dallas, TX
  • 469-374-1399

Frezh Team...

Is a company created to fill a specialized need in the market.  We utilize a different approach to business decisions.

We believe in data and in the use of technology. We believe in sharing information for the benefit of the customer.

We adapt to the customer’s needs while leveraging resources. We believe in creative approaches to finding solutions for our Principals

 

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